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Inteo

“We hope David’s stunning images encourage people to give fishing a go. Angling creates over 37,000 full time jobs and generates over £1 billion for the UK economy, but at its heart it’s a much loved outdoor sport connecting people with nature. We’ve listened to anglers’ concerns and improved the fishing licence to make the process of getting out and fishing legally simpler.””

Quote Cant see how you could make this any easier” “If only catching fish was as quick and easy as buying this license was!”

Award We have won a Corporate Services Recognition Award for “making it simple”!!!!

Things I di

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User research - Flow - re-do - blog post - junior - consession sceens Content design - licence type Decision drivers - price box Interaction design - contact screen - Multibuy - upgrades- renewals data driven design - helper text - time on pages Continous improvement - analytics - consession screens - done page - save - print - content - email and text option.